8:00 - 8:30: Check-in

8:30 – 9:15 : Presentation

Affiliate Classroom and Performance Marketing Alliance's Rebecca Madigan will kick off the morning with her presentation.

9:20 – 10:30: Roundtable discussions

We'll move you through the following roundtable discussions:

• The Internal Pitch
  Lisa Riolo, Hammock Ventures
  At this table we’ll discuss selling the value and benefits of your affiliate program INTERNALLY… why to do it, how to do it, how to leverage your agency and networks’ resources to help. We’ll also talk about what to do when you succeed in convincing management of affiliate marketing’s merits, resulting in management’s raised interest and expectations.
  
  
• NY Tax Law Implications
  Brad Waller, ePage and AdJungle
  Affiliate Marketing pioneer Brad Waller will lead this table as you discuss the recent New York state tax law and its implications on affiliate marketing. He'll guide you through developments that have followed since the law passed and offer insight into why companies have or have not acted on the law.
  
  
• Working the Room
  Lee Gientke, LeadPoint.com
  Over the years, Lee Gientke has developed an unofficial, yet very effective system for networking and making the most out of face to face meetings at events. In this discussion, Lee will share some tips and advice that you can take with you to successfully navigate through three full days of networking with affiliate marketing professionals at Affiliate Summit.

10:30 – 11:15: Presentation

Heather Paulson of Paulson Management Group will offer Advanced Affiliate Management Strategies in this hour-long presentation.

11:20 – 12:30: Roundtable discussions

We'll end the workshop with another round of in-depth discussion about these affiliate management topics:

• The Changing Search Landscape and It’s Effects on Affiliate Marketing
  Peter Figueredo, NetExponent
  Peter will talk with you about the changes in search marketing and how these affect you and your affiliates.
  
  
• Virtual Social Butterflies: Online Networking & Its Importance for Affiliate Managers
  Trisha Fawver, Marketing Manager at PsPrint, LLC
  Successfully managing an affiliate program relies heavily on being an approachable manager, developing good relationships with your affiliates.  It’s equally important to develop good working relationships with your peers in the industry.  We’ll talk about the blog community, social networks, social bookmarks, Twitter, and how they can benefit the affiliate manager.
  
  
• Web 2.0 Practical, Successful Applications for Affiliate Managers
  Sam Harrelson
  Web 2.0 extraordinaire, Sam Harrelson, will talk to you about the various community networking platforms, applications and systems. He'll discuss how affiliate managers can apply Web 2.0 techniques to their jobs for more effective affiliate recruitment, communication and motivation.