We're bringing together a great group of experts in Affiliate Marketing to share with you best practices and advanced strategies. Our lineup includes:

Peter Figueredo - Mr. Figueredo is the CEO and co-founder of the successful online performance marketing agency, NETexponent, which services a variety of brand-name clients. His team has been running successful affiliate, search, and media campaigns for clients since 2001. Peter himself has been involved in online marketing since 1997. A prominent voice in the performance marketing industry, he frequently speaks at leading industry conferences including Affiliate Summit and ad:tech.

Trisha Lyn Fawver, aka TrishaLyn, has been blogging personally since 2004 on various platforms such as LiveJournal.com and MySpace.com. She learned Unix & HTML in her spare time during college and started building personal websites to keep family & friends up to date. Trisha has been with PsPrint for 4½ years, starting in Customer Service, moving into the marketing department in 2006 to manage mailing services and the affiliate program. At the end of 2007, Trisha passed the torch of the mailing program and now exclusively manages their Affiliate and Reseller Programs, email marketing, and article marketing.

Lee "The Lead Man" Gientke made waves in 2005 when he decided to do what he does best un-varnished truths about his professional experiences in Web marketing with the community via blog post at Corante's GoYaMi. Since then, Lee has worked in online retail, nutraceuticals and most recently lead generation at Leadpoint.com, a successful clearinghouse for business leads. Think of it as a marketplace similar to eBay — an auction house for business leads where buyers and sellers get together and haggle over what a lead is worth.  Here, Lee puts together performance-based partnerships and manages arrangements with lead sellers in an environment where the only constant is change. A reformed political consultant, golf addict and sun worshiper, Gientke calls Los Angeles home and can be seen prowling various digital business conferences across the country for new partners.

Sam Harrelson - Mr. Harrelson has over six years of experience in the performance marketing industry as a publisher, email marketer, website owner, director of business development, senior vice president, and advertiser. He also contributed to the performance marketing industry by writing articles for the Digital Moses Confidential and for ReveNews.

Rebecca Madigan - Ms. Madigan is a new member of the Affiliate Classroom team and heads up our efforts to create an industry-fueled professional association.

Heather Paulson - Ms. Paulson is president and founder of Paulson Management Group, Inc., a leading full service multi channel e-marketing management and internet consulting company. Her experience in online marketing dates back to 1995 and includes in-depth practice of online brand building, search engine marketing and affiliate marketing.

Lisa Riolo - Ms. Riolo is best known for her work at ValueClick’s Commission Junction where she was SVP of Business Development. She has also held management positions at Peet’s Coffee & Tea and Bank of America. She earned a bachelor’s degree in psychology from Claremont McKenna College. Now, as a business coach and consultant, she focuses on helping leaders and their organizations transform potential into profits. She regularly speaks at online marketing events, including Affiliate Summit, ad:tech, Search Engine Strategies, and DMA conferences.

Brad Waller - Brad is one of the pioneers in affiliate marketing, having launched one of the first affiliate programs (predating Amazon's program) in 1996, and is now a recognized expert in the field. Brad is the VP of Business Development for EPage, Inc., the oldest classified ad site on the Web.  Brad has the same responsibilties for AdJungle, the self service ad management solution that empowers publishers to manage, and sell, their own display advertising.
 
Trained in Physics, Brad has been involved in online marketing and advertising since 1994. He has developed and is well versed many aspects of online marketing such as affiliate programs, co-branded and syndicated content, XML data feeds, advertising management solutions, and more.
 
Brad started his career in the Aerospace industry 22 years ago doing things he can't talk about, working in advanced Infrared technology, project management, and marketing. Brad is a frequent presenter at Internet related conferences and workshops. You can follow Brad through his blogging for the official ad:tech blog and for ReveNews, both since 2005.